Hub for Culture – So much more than pubs and clubs

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Hub for Culture – So much more than pubs and clubs

Are you sitting comfortably? Then we’ll begin…

Television is a glorious thing. Invented in the 1920s by John Logie Baird, the little box in the corner of the sitting room completely revolutionised home entertainment. It’s also done a lot of bad work for stereotypes; case and point – Geordies.

In truth, a friendly, fun loving bunch who will always go that extra mile to extend the arm of hospitality and known for their approachability. On TV shows like MTV’s Geordie Shore, a spin-off of the original Jersey Shore, Newcastle natives are shown as beer swilling, fighting aggressive louts.

It paints the region in a negative light which could not be further from the truth. Despite TV telling the world that the Tyne flows with pure ale and its banks are lined with bars, there is so much more to the north east than that.

Take for instance the Centre for Life, in Newcastle’s city centre. Opened at the turn of the millennium, the centre is a thriving heart of scientific research, with medical experts from 35 countries calling the building home.

Or how about the passionate following of football and sports teams? Newcastle United and Sunderland attract more than 90,000 fans between them each week, with the regional sporting hotbed also housing teams in Rugby league and union, basketball, ice hockey and the second oldest football league in the world in the Northern Football League.

Even the business culture – despite the gogglebox telling us otherwise – is thriving. The gritty, strong work ethic associated with the region has seen the area pull itself, often kicking and screaming, from the downturn of the 1980s to become proud once again; Sunderland, a core of technology, Newcastle a science and cultural hotspot.

The area is far from what it is shown on TV, as many are. But whatever you reason for visiting, why not experience it at your own leisure from the heart of it all from a prime location Week2Week apartment?

With all the luxury of a hotel but with the comfort of your own home, you’ll be in the best possible place to experience the north east.

So remember – book your Week2Week apartment for your next business visit, and don’t believe everything you see on TV.